Tuesday 27 April 2010

Semiotics

Semiotics is the study of signs, or of the production of meanings from sign systems. It is messages from objects such as sounds and shapes of what we see and hear, which consequently influence the way we feel.




We all, over the years, have develop different thought processes; these thought process are influenced by the community and society we live in. It is thought our interpretation of sign that we determine our views on things.

Let's take for example this painting, a stark naked woman gently resting her arms on the top of a coca cola bottle, it is without a doubt that is very sexual and luring and provocative. The messages being conveyed here, from her body posture is, from my point of view, you can have me, but from her facial expression it comes across as if she saying be gentle. Again from what semiotics has thought red has always been know as the color of passion and love. It is known that when a woman wears red to an occasion she is somewhat indication that she is feeling sexual.

Unlike a beer ad the messages are the complete opposite you will find them to be more masculine depicting images focused more on men. We use sign to express ourselves in order for people to understand us. From the clothing of our choice to the very color all our choice making are based upon semiotic and what ever sign we give to people that is the message they will read

http://trendland.net/wp-content/uploads/2008/11/ramos-coca_cola.jpg

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